May 7th, 2010
We all know there are many factors to having a successful SEO (search engine optimization) program. Some we have very little control over such as longevity and the complex logarithms that are a mystery to all but a few at the Google headquarters. Others factors are well within our control such as keywords and content.
One often overlooked and misunderstood element to s successful campaign is External Link (EL) popularity and relevance. I say misunderstood because it can be just as harmful as it can be beneficial to your site if used in the wrong way. (more…)
